Content content content. I think Kehlani finally understands the assignment. It's works for Taylor.. worked for Drake (although this might change since his L). Worked for Rihanna and Ariana when they were doing something like a new album / era a year. Feed your fans with "decent" music regularly or they'll move on. Kehlani shouldn't take long breaks in between projects, she's not established enough. Hmmmm Cardi should be on album 5 by now.