Beyonce continues the potent push for her award-winning beverage brand SirDavis.

The whisky has been wowing critics and customers alike since its launch this summer, but Queen Bey isn’t resting on her laurels.

Instead, she’s amplifying the promotional drive for the brand (which is co-owned by Moët Hennessy).

This time in Paris.

The megastar hosted an exclusive activation for SirDavis during Paris Fashion Week.

Check out highlights, as shared by Beyonce, after the jump…

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