Ari Lennox has paired the announcement of new music with confirmation that she is planning an exit from social media.
Full story below…
The R&B belle revealed that her new single ‘Smoke’ will be landing on October 18. She also teased a tour and her third studio LP, the follow-up to 2022’s ‘Age/Sex/Location.’
In tandem with the news, she revealed that she is putting plans in place to leave Instagram, X (Twitter), and Facebook before the year’s end.
Keeping it candid, she deemed social media “toxic” and unpacked a myriad of reasons why it is no longer serving her while articulating her understanding that it may put her career and promotional efforts in a precarious position.
She wrote:
“Hey ❤️ I’m working on a plan to transition off of social media for good. I don’t believe I’ll ever mature and be happy as long as i have it. So my last day of socials will be December 18th, my 2 year sobriety anniversary. I will be deleting my FB, IG and TikTok permanently. The fear of losing brand deals, music sales, niggas and betches will no longer keep me here. To all of my beautiful fans, I’m just not happy nor thriving here. I have a very toxic and codependent relationship with these apps. My happiness is worth more to me, than using these platforms to promote. I truly believe I can get creative with marketing elsewhere. I’m so exhausted with my addiction to the internet and gossip and attention and validation and yearning to be in control and over sharing. I just want to be free and complete. I would like to offer other spaces where you can find me and that’s YouTube.com/arilennox and Arilennox.com and on the singing stage or outside. I ain’t gone front like this has been cute, it hasn’t. I love yall so much. Please subscribe to my mailing list on my website to remain updated on my 2025 album and tour ❤️ or don’t 😘 (My single Smoke drops 10/18 🤪) also my bad if my drama causes any distractions or insensitivity as I’m aware of the constant horror going on in the world. I just need to give my sweeties a heads up. I’ll be good and I’m excited for this journey. I’m an extreme person. It will forever be all or nothing with me. – Ari/Courtney”
With that, what are…
FLOP seeking attention and sponsors. Normani would never💯
She sounds like the toxic one. If she was smart she’d just hire someone to run her social medial accounts for her like most artists do.
I CONCUR THAT SOCIAL MEDIA & ESPECIALLY THE FOLKS WHO LIVE ON IT EVERY SINGLE DAY CAN BE VERY TOXIC, BUT I DON’T THINK THAT THIS IS THE MOVE FOR HER.
SHE SHOULD JUST TAKE A BREAK, RE-GROUP & COME AT IT IN A DIFFERENT MORE BUSINESS LIKE WAY.
HIRE A PERSONAL MEDIA ASSISTANT TO HANDLE HER ACCOUNTS. SHE NEEDS TO DO EVERYTHING IN HER POWER TO PROMOTE HERSELF & HER PROJECTS BECAUSE LABELS WON’T DO IT NOW DAYS.
GOOD LUCK TO HER.
Good for her
I support this. I like that she said this will force her to be creative with her marketing. The unfortunate irony is she utilizing her social media right now to promote her projects and make herself stand out with this announcement. No other medium would allow her to get her message out instantly to a global mass of people.
Mental health must be protected.