Beyonce continues to blaze ahead with her many business ventures.
For, Queen Bey is set to sting anew with the launch of another fragrance – Cé Lumière.
Full story below…
Set to debut weeks after the arrival of the megastar’s collaboration with Levi’s (which drummed up $5 million in media impact value in just 48 hours), it also follows the landing of her whiskey brand SirDavis in partnership with Moët Hennessy (LVMH).
The eau de parfum, follows last year’s Cé Noir, and features top notes of Madagascar black pepper and Italian mandarin; heart notes of jasmine sambac absolute and rhubarb, and base notes of Indonesian patchouli and skin musk.
Cé Lumière retails for $160 and is available for preorder on Beyonce’s website in the U.S. and Canada.
Check out the slick visual featuring the stunning bottle:
Since the clothing line didn’t do what she thought, and the hair care line is an afterthought, and the wine isn’t selling like it probably should, I guess she is moving on to something else. Can Jay-Z just go ahead and give her some money so she can claim billionaire status like Rihanna and Taylor?
1. It was whisky, not wine. And it sold out.
2. She had a perfume line before any of this.
3. She’s already a billionaire. Plus, they’re married, so they clearly have shared bank accounts.
“Sold out”
Like most celebrity endorsed money grabs just to disappear months later. It’s all a marketing ploy. Ivy Park was “selling out” too, remember?
Why is she looking like a white woman in all these new pics. It’s such a turn off.
Exactly! Only Black women can run the world!
I don’t see any Blackness in her at all…
She dropping more products than a flea market. Money issues? Trying to secure some coins before she goes down with Diddy?
It’s stinky
NO!
I dont mind her puting out things but why it lacks style?