The denim range was inescapable upon its launch in 2003, flying off shelves in major department stores and serving as a firm fixture in pop culture. Case in point the many songs it was referenced in such as Flo Rida‘s smash ‘Low.’
Its final campaign was in 2010.
However, Nelly has hinted that a comeback was nigh.
Now, it looks like it’s official.
Full story below…
Via Instagram, the St. Louis native shared a teaser shot of the new Apple Bottom Jeans range and wrote:
“Don’t call it a comeback!!!! Wanna see what I’ve been up to… Make sure you sign up for behind the scenes access and our First Big Kick Off!!!! 🔥🍎 @officialapplebottoms #applebottomjeans.”
