ASAP Rocky is looking ahead to pastures new after being found not guilty in his assault with a deadly weapon trial.
And he’s doing so rather literally.
For, the rapper has been tapped to serve as Ray-Ban‘s first-ever Creative Director.
Full story below…
The pact will see the MC design a collection of disruptive frames; the first of which is The Blacked Out Collection.
Speaking on the partnership, Rocky said in a statement:
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving. I’m excited to be part of the strong heritage and develop the next chapter for an iconic brand like Ray-Ban.”
Ray-Ban President, Leonardo Maria Del Vecchio added:
“Ray-Ban transcends the eyewear industry; it’s not just a brand, it’s a lifestyle. For nearly 80 years the brand has been on the faces of the most iconic musicians, artists, actors and heroes – shaping and re-shaping the status quo, leading cultural revolutions of all the times. Today, we are welcoming A$AP Rocky into our family; he’s a visionary artist and creator. His ability to push the boundaries of the diverse worlds he explores, aligns with the Ray-Ban DNA. We are reinforcing the brand’s values of innovation, pioneering spirit, and courage. Let the future begin!”
A force beyond music, this adds another exciting layer to ASAPs creative output.
Who wears RayBan these days?? Only grandpas or drug$ pu$her… 🙁