Normani may have amassed a respectable sum of hits of her own, but a songwriter has revealed that she let one slip through her fingers.
For, it has been revealed that the stage blazer passed on Doechii’s 2023 hit ‘What It Is.’
Full story below…
In a live chat, songwriter Blush revealed that she and producer J White Did It initially crafted the uptempo for Normani as part of a collection of tracks.
Despite the pair being certain that it was a hit, the ‘Wild Side’ performer didn’t believe it was ideal for her “vision.”
Blush shared:
“We played it for the label and Normani, and she didn’t think that it was something that fit her vision. I respected that it is her artistry, it is her choice and it is her vision.”
Watch the clip:
“Doechii’s hit ‘What It Is’ was originally intended for Normani, but she passed on it because she felt it didn’t align with her vision.”
pic.twitter.com/4GdE44yg46— ☆ (@korslayy) April 27, 2025
***************
While hits being passed around before finding an eventual match is a tale as old as time, this scenario is certainly food for thought.
In one regard, it’s admirable for an artist to have such definitive creative conviction.
On the other hand, a smash is a smash. And an earworm like ‘What It Is’ most definitely plays like a smash on first listen. Furthermore, a hit of this ilk typically serves as the vehicle for even more success.
So, when placed in the context of how and where things are with Normani’s debut album ‘Dopamine’ (which was a strong offering), it again is… food for thought.
![Surprise! Doechii & SZA Drop New Collaboration 'Girl, Get Up' [Listen]](https://thatgrapejuice.net/wp-content/uploads/2025/12/doechii-sza-girl-get-up-tgj-464x260.jpg)
![Mary J. Blige Expands Lifetime Deal with THREE New 'My Life' Album Inspired Films [Starring Tisha Campbell, Mekhi Phifer & Russell Hornsby]](https://thatgrapejuice.net/wp-content/uploads/2026/01/Mary-J-blige-be-happy-lifetime-tgj--464x260.jpg)
Normani made a great album
Makes sense. I always felt like that song sounded like Normani. She needs to fire every last person for allowing her to miss that opportunity, wow! She was silly for that one.
Ummm do u actually know this song? I can’t see Normani singing this unless the lyrics had a major overhaul.
Lol umm…I do and I can definitely hear Normani’s tone throughout this whole song.
Even flop mani kept the song, bet she flopped anyways. A Flop is always a Flop.
At least Normani is using her real name not a fake name jacking Dolce and Gabbana to get attention
I thought Blush was Normani without any makeup. lol chile