Kendrick Lamar has paired up with Gatorade for a gargantuan new campaign.
The rapper has been tapped to topline one of the biggest marketing campaigns ever for the drinks giant.
Unveiled moments ago, the compelling visual ad will make its televised debut during the NBA Playoffs this weekend.
Lamar becomes the first artist to star in a Gatorade commercial.
He appears in the clip alongside Caitlin Clark, Luka Doncic, Jayson Tatum, A’ja Wilson, and Shedeur Sanders.
The collaboration comes as K.Dot’s ‘luther (ft. SZA)’ continues its unprecedented reign atop the Billboard Hot 100 for an eighth week. It also comes ahead of the start of this summer’s Grand National stadium tour.
Watch after the jump…
Uh oh …. Now watch miss Aubrey find something about this that gets her p**** hurt and ends up suing Gatorade…