It's Promo. He saw how good crashouts worked for Justin Bieber's sales 😏

Justin's first week sales for his 2021 album Justice was lower than his 2025 release Swag. Justice was proceeded by 5 singles and multiple music videos and traditional promotion, which probably cost the label millions. Swag was a surprise release with minimal traditional promo, yet everyone was tuned in because of his mental state and interactions with the paps and crazy online posts.

Crashing out is cheaper and gets you about the same amount of exposure as a traditional rollout, if not more.

Another reason may be his desire to be dropped by his label. He's been leaking music left and right yet no second album.

And if this crashout is really real, I do feel bad for him. His sharp rise (very first single almost double diamond) and fall should be studied, for real.

Good luck Lil Nas.