In reply to Tino.

Firstly, I’m not a Swifty. But I can acknowledge her impact.

I think Taylor’s just making art, being creative, being consistent with the content she creates..… Concepts and storytelling each era, nailed it. It’s crazy she’s still so young and achieved so much. Her eras are frequent but she never feels overexposed, like her main focus is music. Sure she has something out in the cinema, but she’s not focused on fashion/clothing line, beauty/make up, reality TV, acting etc. etc.

Basically, she fully understands her brand. I don’t see anything wrong with continuing to make new music. So what if she’s not leaving ridiculous gaps in her releases. Keeping her fans interested, engaging with them. Making art….music….for herself, for her fans. It’s not that deep though.

I’m interested to know what makes you think she’s never happy or truly satisfied?

Aside from the gargantuan releases, she’s quite private — lets her music/creative work communicate. Of course her relationship is out there in public. But she’s not flaunting it on socials. She’s quite subtle with her personal life. Curates what she wants the public to see — unproblematic. Associates herself with a select few topics important to her, like her view on politics has been shared before, but mostly focuses her creative work. Smart move, with a great team.

Taylor is in the position she is to be able to be selective and refine her image. Just feels authentic. Like we know she’s not the most vocally gifted. But the concepts and storytelling always deliver. She’s doesn’t cloud this with being tangled up in drama — doesn’t engage with it, from what I’ve seen (like the Blake stuff, she kept quiet)

…..and if she is…it’s rare and usually not her initiating — again wise beyond — Taylor and her team have used whatever issues to her advantage (like the Kanye stuff).

Anyhow, Taylor continues to raise the bar, and sets this difficult blueprint to follow. It’s literally success after success with each release, AND re-release. At this rate, she really is competing with herself or icons who have since passed or are not as active with contemporary releases.

And the AOTY Grammy goes to…..? Her first day/week sales/streams are mind blowing.