Demi Lovato celebrates another major milestone this week as her new project ‘It’s Not That Deep’ storms into the Billboard 200’s top tier, marking a major milestone for the Pop chanteuse.
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After initially being forecast to miss the top 10, Lovato managed a land a photo finish spot in the coveted top 10.
Debuting at #9, ‘Deep’ opens with 31,000 equivalent album units.
Of that total, 24,000 are pure sales and 7,000 were amassed via streaming equivalent units (from 9.78 million on-demand official streams).
The release follows Lovato’s 2022 Rock-anchored record ‘Holy Fvck’ and finds her diving into Dance-Pop territory with confidence and flair.
The set was led by the singles ‘Fast,’ which peaked at #8 on Billboard’s Hot Dance/Pop Songs chart, and ‘Here All Night,’ which reached #13 on the same tally.
‘Deep’ benefited from multiple variants, including six vinyl editions (including a signed version), two CD versions, a cassette, and digital formats featuring bonus tracks.
The album also opens at #2 on the Top Album Sales chart.
With her latest offering, Lovato scores her 10th top 10 album. She also keeps her nearly 20-year top 10 streak alive.
Go Demi! Not that deep is her best effort to date!
Way better than Taylor, Sabrina and Kesha’s
👏🏻👏🏻👏🏻
Flopppp… just admit it Bubba!!
Frequency is my s***