Dua Lipa‘s sophomore album, the March 2020-released ‘Future Nostalgia,’ is arguably the year’s most aggressively promoted project – especially on the global front.
Kicked off by the Hot 100 smash hit, ‘Don’t Start Now’ (which peaked at #2), the LP saw that tune and follow-ups ‘Break My Heart,’ ‘Levitating,’ and ‘Physical’ showcased on multiple late nite TV platforms as well as major award shows and TV specials around the world throughout the year. To add, the opus was even repackaged via a star-studded deluxe edition highlighted with appearances from Queen of Pop Madonna, Missy Elliott, Gwen Stefani, and more.
The promo pushes not only helped those songs find impressive placements all across the Hot 100, but also kept their parent album buoyant in the Billboard 200’s highest quadrant even 36 weeks after its release.
That ongoing success was rewarded by the Recording Industry Association of America (RIAA) last week.
See how inside:
On December 17, the RIAA announced Lipa’s sophomore set had crossed its threshold for Gold certification – a measure that denotes 500,000 in sales in the United States alone.
The win comes as the second certified LP of her career and follows the Platinum status of her self-titled debut album.
What’s more, multiple singles from ‘Future Nostalgia’ boast plaques from the organization – ‘Physical’ (Gold), ‘Break My Heart’ (Platinum), and ‘Don’t Start Now’ (3x Platinum).
Click here to stream ‘Future Nostalgia.’
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DA FACT U DA 1ST TO COMMENT ON AN ARTIST UR SUPPOSEDLY NOT INTERESTED IN SAYS SO MUCH ABOUT U CLARKSHÂÂT (EYEROLL). WE KNOW U LIVE A BARREN SAD LIFE WITH NO JOY, LOVE OR FAMILY WHICH IS WHY YOU BASH THESE GIRLZ.
DUA IS PLAYING THE LONG GAME AND WITH ANOTHER YEAR OF PROMOTION OF THIS ALBUM AND A TOUR SHE WILL HAVE THE LAST LAUGH. WHEREAS ON CHRISTMAS DAY U WILL CRY ABOUT HER COINS AND GROWING SUCCESS.
*BLOOP* 🤳🏾
Im surprised. .. shes so popular and this era has brought her to new heights… but its just gold? Interesting. Her musics everywhere…i expected way more.
I’m shocked
Only now!? This album is fire
This is what happens when u do payola
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As I said, dua is a product of good marketing and aggressive payola
They have marketed her as a ground breaking artist but shes just generic.
They have fooled u guys.
It’s all smoke and mirrors
Her album dropped ahead of a global pandemic.
This only makes sense, but who cares. That’s still an achievement that most artists don’t get the time of day to see. Go Dua Lipa!
Babe is booked n busy…but guess who isn’t?
That’s right, you guessed it Camilo Cabbage 🥬
I really hope her Christmas record makes some sort of noise, she only has a few more days till Christmas before it’s completely flatlined. A dead zone 💀
“Her album dropped ahead of a global pandemic.”
Pandemic doesnt stop people 6 downloading an album
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Let’s not forget the remix album featuring heavy weights like madonna, mark ronson and gwen stephanie
And still this album has sold only 500k in the USA
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Let’s not forget the TV special she did also. Featuring elton john, kylie minogue, fka twigs etc
You guys have been fooled.
The power of good marketing will make u believe anything.
But u cant fool me.
I know a scam when I see one.
You sure invest a whole lot into these girls careers who you so-call despise lmfaoo. You’re a fan boo. Just admit it.
Damn it’s just going gold!!!!!!! I thought they way they play this cd it was about to cross the 2 million mark
This is very bad… Dua Lipa has promoted this album on every single platform and award show possible. Remixes, Remix Album and different videos and versions… to only sell 500K since its debut.. this is not a good sign.
I’m shocked at only 500k… I thought it said platinum chile…. this is messy
It 931,000 sold so far This will be Platinum soon. She will definitely go platinum 500k this seems wrong and off
I’m truly shocked that this album has gone gold EVEN THOUGH it has been out for 9 months. It just isn’t very good at all, but congrats nonetheless.
This seems way off. Future Nostalgia has billions of streams is this just Albums sales? The album has been on the Billboard 200 all year. She’s very much close to Platinum status she has sold over 500k. She’s done over 900k based on Hits Daily Double. The Best Pop Album of the Year. Expect the unexpected next year lol Dua Lipa will have the last laugh and the haters will have to deal with it. Go Dua !!!