Behind the Scenes: KeKe Palmer’s ‘Assets’ Music Video [Watch]

Published: Tuesday 19th Dec 2023 by Rashad

KeKe Palmer invites her fans to the other side of the lens of her latest music video ‘Assets.’

The cinematic clip, which boasts a seven-minute runtime, was written by Palmer and sees her sound off on the qualities that make her (and women like her) exceptional.

“The epitome of class so you know they all be mad/ So bossy, eyes on her/ Face card on ten, f**k what you heard/ Not the type to be with everybody/ Stay up out the way, get to the money,” she sings on the tune.

Directed by Edgar Esteves, behind the scenes of the empower anthem’s visual.

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  1. I&I December 20, 2023

    Her messy private life has tainted my opinion of her. I now know that she and her mom are idiots and nothing can undo that.

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