Cardi B’s Daughter Kulture Stars in Grow-Good Beauty Campaign

Cardi B is proving that when it comes to Grow-Good Beauty, it’s a family affair!

The rap superstar has tapped daughter Kulture to front the hair care brand’s latest restock campaign, and the youngster is already serving serious CEO-in-training energy.

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Kulture in the kitchen and she knows exactly what’s needed for healthy hair… GROW GOOD is back in stock NOW!! https://t.co/pwgau5Q2Ae pic.twitter.com/frxpyVnRJp

— Cardi B (@iamcardib) September 1, 2026

In the adorable spot, Kulture rocks green pajamas and matching curlers as she raids the refrigerator for the fruits and vegetables that inspire Grow-Good’s formulas.

After the campaign sparked criticism online, Cardi wasn’t having it. The Grammy winner clapped back on X, explaining:

“This is not a beauty ad …This is a company that one day she’ll own”

Cardi launched Grow-Good in March after developing her own hair care routine using family recipes and research.

And with products selling out in April, it looks like Mama Cardi’s business is already booming.