Jay-Z Surprises Fans At ‘JAY-Z 30’ London Pop-Up

Jay-Z gave London fans a major surprise this week when the rap icon made an unexpected appearance at his ‘JAY-Z30’ pop-up in Trafalgar Square.

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Jay Z pulls up to his pop up at Trafalgar Square ahead of his show this weekend in London- pic.twitter.com/1dp075j9Ik

— The Art Of Dialogue (@ArtOfDialogue_) September 1, 2026

The rapper/mogul stopped by the immersive installation on Tuesday (Sept. 1), where crowds quickly gathered as he made his way through the square. Fittingly, ‘The Blueprint’ classic ‘Song Cry’ played in the background as fans caught a glimpse of the superstar.

The experience celebrates the 25th anniversary of ‘The Blueprint,’ which falls on September 11.

The pop-up runs through September 5, ahead of Jay’s highly anticipated September 4 and 5 shows at Tottenham Hotspur Stadium, his first solo London performances since 2013.

After London, he will head to Paris before returning stateside for two Los Angeles shows in October.