PETA Slams Lizzo for Dropping Veganism & Playing a Meat Flute in a Chili’s Baby Back Ribs Commercial: “Beyond Grotesque”

PETA (People for the Ethical Treatment of Animals) has never shied away from making headlines for slamming celebrities for everything from their promotion of wearing fashions derived from animal skins, furs, or feathers to aligning themselves with brands with questionable histories of product testing.

In keeping their reputation for brazen activism alive, the animal rights organization set its sights on Lizzo this week amid confirmation she’s not only abandoned her vegan lifestyle but partnered with Chili’s to revive their classic ‘Baby Back Ribs’ campaign.

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As reported here, the 4-time GRAMMY winner (born Melissa Jefferson) has been crowned the newest spokesperson for the restaurant chain as they relaunch their famous Baby Back Ribs.

In the hilarious commercial, Lizzo – a celebrated flautist – is seen playing a flute made of ribs before bursting into her version of the classic 90’s jingle associated with the menu item.

Reps from PETA didn’t exactly find the ad humorous, however.

“Pigs want their ribs back. It’s about damn time you found a conscience Lizzo,” the organization’s official X (formerly known as Twitter) page posted earlier this week. “The truth hurts, right? Here’s the truth behind your Chili’s jingle: using the flesh and bones of an animal who was violently killed as an “instrument” is beyond grotesque. What happened to you?”

Ouch!

Jefferson – undoubtedly busy prepping for the June 5 release of her forthcoming album ‘B*tch‘ – has yet to respond to PETA’s headline-grabbing criticism.