Bad Bunny Turns Up the Heat in Super Bowl 2026 Halftime Show Commercial

The countdown to Super Bowl 2026 just kicked into high gear.

Today, Bad Bunny and Apple Music officially unveiled the trailer for the Super Bowl 2026 Halftime Show, and it is already setting the tone for what promises to be a cultural moment.

Vibrant and vivacious and rooted in the sounds of Puerto Rico, the teaser makes clear that Benito is about to make his presence felt in the most unique way.

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Shot entirely in Puerto Rico, the trailer sees the Latin superstar champion rhythm, unity, and culture.

Shaking off critique from some corners about his selection, Benito is Super Bowl-bound and aiming to blaze.

While details around the full show remain under wraps, the titillating tease has us all sorts of buzzed:

The Super Bowl 2026 takes place on February 8 at Levi’s Stadium in Santa Clara, California.