Big Sean Named Detroit Pistons Creative Director of Global Experience

Big Sean‘s relationship with the Detroit Pistons just levelled up in a major way.

The Detroit native has been named the team’s Creative Director of Global Experience.

Full story below…

The MC’s role will see him shaping the franchise’s visual identity, creative direction and cultural storytelling on a global scale.

‘I Don’t F**k With You’ rapper’s focus will include international fan engagement, community initiatives and expanding the Pistons’ presence beyond U.S. borders as the NBA continues its global push.

The performer will also help spearhead the Pistons’ ‘Creative Across Continents’ imitative, spotlighting designers and artists inspired by Detroit basketball, with a collaborative retail collection planned for 2026.

Already embedded in the organization, Sean previously worked on city edition jerseys, special merchandise and fan experiences. Now, he’s stepping deeper into the front office, bringing Detroit culture with him every step of the way.