Bow Wow: “Can We Please Bring Back Artist Development!”

Bow Wow has never been one to hold back.

And the state of the current music market appears to be jarring the rapper-turned-media multihyphenate.

Full story below…

Taking to Twitter (X), the Bow Wow – born Shad Moss – bemoaned the lack of “artist development” amongst the new crop of stars.

Peep his impassioned plea:

“Can we please bring back artist development at these labels…. Do these labels even care about these artists? Y’all be throwing them on platforms knowing they not ready. A boxer is trained and taught before battle. We just keep throwing these subpar a** artist out here with no proper teaching.

Its too many real ones out here on the come up like symba west side boogie i can name so many more lady london, lola like new artist that GOT IT! who deserve the push… but instead … man im done even speaking on it haha sh*t be getting me hot. Stop pushing that bs on us! The fans are waking up and Hip-Hop is about to change for the better. Stay in the house if you playing and move over and let the real ones play.

They can’t talk. I don’t understand wtf they saying. Be dry as hell in interviews. Y’all know I take the stage serious! I don’t even wanna get on they stage presence. Rapping over vocals sh*t is sloppy out here man. We gotta clean this sh*t up. Get better or get tf out the way.”

Preach!

Bow Wow’s ability to polarize is well-documented. That said, he was 100% right here.

Granted music and the industry that powers it will always shapeshift in cycles, there is an eternal benefit to taking time to develop artists with a potent premium. The main benefit being longevity.

Everyone stands to benefit from artists who live up to that title and are quite literally built to entertain, endure, and innovate.

In today’s social media-driven market, capitalizing on the “viral” is an unavoidable must, but there truly ought to be more balance between that and pouring into the stars of tomorrow to facilitate the creation of worthy successors to today’s top superstars.

With that, what are…