New Video: Cher Lloyd – ‘None Of My Business’

Cher Lloyd has returned!

Following a hiatus (during which time she became a mother), The X Factor alumni has unleashed brand new single ‘None Of My Business.’

The sass-soaked offering, which is her first since signing with Universal, skews more Urban than previous efforts.

Check out its accompanying video after the jump…

‘Business’ is an infectious number that places Lloyd in the thick of the contemporary mix. Very radio-friendly.

Visually, the clip would have benefitted in earnest from choreography. Especially as the extras seemed underused.

Still, Cher boasts a natural charisma that works as somewhat of a consolation.

A solid comeback effort.