Nike Braves Racist Backlash After Colin Kaepernick Announced As Face Of “Just Do It” Campaign

While supporters of racial equality celebrated today’s announcement of Colin Kaepernick becoming one of the prominent faces of Nike’s 30th anniversary “Just Do It” ad campaign, some of the cause’s detractors have taken to Twitter in protest by filming and photographing the destruction of Nike apparel and paraphernalia.

To review, ESPN’s Darren Rovell reported Nike has held Kaepernick under contract since the beginning of the decade and even through the time his stance begin stirring controversy. With today’s news bringing his professional relationship with the company to the forefront, some have begun distancing themselves in drastic ways.

See it inside:

“We believe Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward,” said Gino Fisanotti, Nike exec.

*****

The announcement above led to the following: