Dwayne Johnson Granted Full Ownership of ‘The Rock’ Trademark After Joining WWE Parent Company

Dwayne Johnson is renowned for making big moves – both on the big screen and in business.

And he’s just made a major masterstroke by tagging into one of the biggest corporate entities in sports entertainment.

Full story below…

Moments ago, it was announced that the Hollywood titan has joined the board of the TKO Group Holding – the newly formed umbrella company for the WWE and the UFC.

As part of the move, Johnson – who got his start as a WWE superstar in the 90s through to the early 2000s – has been granted full ownership of ‘The Rock’ trademark.

The exact terms of the strategic partnership haven’t been revealed, but the WWE confirmed that it has also entered into a “services and merchandising” agreement with Johnson. Per that pact, Johnson will provide promotional, licensing, and other services to the wrestling juggernaut.

A statement from Johnson read:

“My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come. Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build. Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle. At my core, I’m a builder who builds for and serves the people, and Ari is building something truly game changing. I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences. I’ve been there, I’m still there and this is for them.”

Ariel Emanuel, CEO of TKO added:

“I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board. Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.”