New Video: FLO – ‘Cry Ugly’

FLO are officially in full force.

The BRIT-winning trio has unlocked both their brand new single ‘Cry Ugly‘ and its accompanying music video, arriving as part of the release of their eagerly awaited sophomore album ‘Therapy At The Club.’

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Helmed by acclaimed director Jake Nava alongside Sienna Nava and Marlon Cang, the cinematic visual brings the song’s raw emotion to life while showcasing the group’s signature blend of striking fashion, slick choreography and powerhouse vocals.

The release caps off a carefully crafted campaign that saw FLO tease with tracks including ‘Leak It,’ ‘Therapy At The Club,’ ‘Remedied‘ and ‘Pose.’ Across its 16 tracks, ‘Therapy At The Club’ transforms the dance floor for healing, heartbreak and confidence, marking a bold evolution from their acclaimed debut ‘Access All Areas.’

With ‘Cry Ugly’ leading the charge on release day, FLO continue to keep the momentum and celebration going.

Watch the visual to ‘Cry Ugly’ below.