Must See: James Arthur Debuts New Song ‘New Tattoo’

One week before the November 4th unleashing of his self titled debut album, James Arthur continues to give the general public ample reason to support it today, by debuting one of its cuts ‘New Tattoo‘ live.

If the LP’s lead single did little to secure your purchase, we’d say ‘Tattoo‘ certainly will, oozing with the raw emotion that’ll no doubt see him join Emeli Sande and Adele atop the Brit Pop food chain within the year.

Check him out after the jump!

Pre-order the album here!