New Video: Jidenna – ‘Black Magic Hour’

Jidenna is back and aiming to blaze with new song ‘Black Magic Hour’ – the video for which arrived in tandem with the track.

Directed and produced by Wesley Walker & Sam Pressman, the visual chronicles the singer’s journey and aftermath of meeting an ancestral spirit who flips his life upside down. Literally and figuratively.

Speaking on the release (which is first for new label home Bullish Entertainment), Jidenna said:

“I think in these times the song becomes important because what I’m really speaking to is centralizing our power in a way that we channel our economic worth and we channel our spiritual worth into our lifestyle I don’t believe that we can have the economic progress that we need to empower communities without the spiritual progression. And If we do not focus there, we will never see our worth in our bodies if we don’t see our worth in our spirit.”

The release, which comes on the heels of last year’s ’85 To Africa,’ is lifted from incoming Bullish compilation project ‘African On All Sides.’

Check it out below…