New Video: Justin Bieber – ‘First Place’

Justin Bieber has unwrapped the video for ‘First Place.’

The stirring track is lifted from the Pop pin-up’s recently released seventh studio album ‘SWAG.’

Unlocked moments ago, the Rory Kramer-directed clip follows the visual for ‘YUKON.’

The video lands on the heels of the #2 debut of ‘SWAG’ on the Billboard 200 and the #2 premiere of fan-favorite ‘Daises.’

Watch the video for ‘First Place’ video….

Simple, yet effective.

Word is that Bieber has another album loading towards the top 2026.

Exciting times.