Justin Bieber Stuns with Secret ‘Swag’ Show Ahead of Coachella Comeback – His First Full Concert in Almost 4 Years!

Justin Bieber pulled off the ultimate pop-up moment this weekend, staging a surprise concert at The Roxy Theatre that had fans buzzing.

Full story below.

Taking place on Sunday (March 29), the intimate show was only revealed via the venue’s marquee on the day with “Tonight Only” setting the tone for what became one of his most exclusive performances to date.

Those lucky enough to be inside were treated to a hefty 25-song set, largely made up of material from his 2025 ‘Swag’ and ‘Swag II’ releases. Bieber swapped out hits like ‘Sorry’ and ‘Peaches’ to spotlight newer cuts like ‘Daises’ and ‘Yukon.’

The low-key gig arrives as a strategic warm-up ahead of his return to the global stage at Coachella, where he’s set to headline.

With anticipation mounting, this under the radar show reminded us that Bieber doesn’t need a spectacle to make noise.

See highlights from the Roxy show above.

[photo source: Getty Images]