Kendrick Lamar Honors Kobe Bryant In Powerful Nike Tribute

Nike have paid fitting tribute to Kobe Bryant today on what would have been his 42nd birthday.

The basketball legend tragically lost his life in January in a helicopter crash that also claimed the life of his daughter Gigi and all aboard.

To salute his undeniable legacy, the sportswear giant tapped Kendrick Lamar who narrated the powerful piece with ample passion and reverence.

Watch below…

https://youtu.be/C9I-W1eTCbk

Our thoughts and prayers remain with the Bryants.