New Video: Lupe Fiasco – ‘Pick Up the Phone’

Lupe Fiasco‘s creative journey sees him take on social media with the storyline-driven song ‘Pick Up the Phone.’

Every single click is just hammering it home.Who knew Russian roulette involved answering the phone? Until my signal dwindles or my channel is in roam. Or my cell phone dies or it’s cancer in my dome.

The release tells the tale of a young man who has developed an unhealthy with his cell phone and all it has to offer and, much to the delight of Lupe lovers, is now being supported by its very own music video!

Watch below….