New Video: Mabel – ‘Boyfriend’

Brit Pop darling Mabel makes a bold bid for international stardom with new single ‘Boyfriend.’

The catchy cut comes on the back of her Best New Artist win at the 2020 BRIT Awards and serves as the first taste of solo music since debut album ‘High Expectations.’

Produced by Stevie Mac and co-written by Kamille (Little Mix) and Mabel, will the track elevate the starlet (daughter of Neneh Cherry) to higher heights?

Watch below and let us know…

Like much of her discography to date, the song is the musical equivalent of cotton candy. Sweet, fluffy, and kind of addictive.

Visually, there’s a clear drive to present her as a “performer” – which we’re not yet convinced is the best play. 8-counts aren’t for everyone and perhaps making the magic happen around her is the way forward.

In any instance, with much of her material being tailored-made for radio and streaming, we imagine that’ll be the driving force behind this. Rather than being powered by the her performance. A strategy that, as time has shown, does work. Just not for the long haul.

So while she has her work cut out for her getting an audience to invest beyond catchy choruses, we can see this being a hit of some sort, somewhere.

Do you?