Madonna Teams Up With Absolut Vodka For Striking New ‘Confessions II’ Campaign

Madonna is keeping the momentum building for ‘Confessions II’.

The Pop Queen has partnered with Absolut Vodka, which has been unveiled as the Official Vodka of the eagerly anticipated project ahead of its release next month.

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To mark the collaboration, the legendary superstar fronts a bold new campaign that sees her named the “Absolut Icon.” Apt!

The newly released imagery pays homage to the brand’s classic advertising legacy while placing the spotlight firmly on the music legend.

Set against Absolut’s famed bottle silhouette and typography, the singer poses in a dramatic purple corset pulled from her own archive.

Madge’s paired with a bodysuit lifted from the original 2005 ‘Confessions on a Dance Floor’ era, fishnets, silver knee-high boots, and oversized sunglasses.

The campaign arrives as anticipation continues to mount for ‘Confessions II’ (due July 3), which serves as the long-awaited follow-up to the 2005 original.

Per Absolut, the creative celebrates themes of individuality, self-expression, nightlife culture, and community, values that have long been associated with both the global spirits brand and the chart-topping entertainer.

With the album era officially heating up, the new campaign offers another glimpse into the visual world surrounding one of the year’s most talked-about releases.