Miley Cyrus Shines as Maybelline’s New Muse

Miley Cyrus is officially stepping into a new beauty era. The ‘Flowers’ singer has been named the global face of Maybelline New York, giving fresh life to the brand’s iconic jingle with her own signature twist.

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From childhood daydreams of mimicking “Maybe it’s Maybelline” to actually owning it, Cyrus says:

“This partnership brings together two core parts of me. You can’t erase makeup from music. Within music, there’s performance and honesty—makeup enhances both. It’s how I tell my truth without saying a word. Maybelline shares my belief that makeup should be expressive, ever-evolving. Partnering with Maybelline, a brand that celebrates meaningful values, self-expression and play, felt like the most natural fit in this stage of my life.”

In the campaign, she reimagines the legendary jingle and will front upcoming product launches, including the viral Sky High mascara. For Cyrus, this feels like a full circle, and for fans, it signals a bold new chapter.

Check out the campaign video:

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