Normani Launches Her First-Ever Fashion Label, ‘NORMANI,’ with SHEIN

Normani is making major moves and dancing her way into the fashion sphere.

For, the ‘Candy Paint’ performer has announced that she has teamed up with SHEIN to launch her very own clothing line.

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Christened ‘NORMANI,’ the range is billed as fusing affordability with ‘90s and Y2K-inspired fashion.

Opening up about the collection, which will be defined by multiple drops over the next year, Normani quipped:

“I’m a ‘90s girl, early 2000s. There’s some of those influences in there,” the singer dished. “It was really important for me — just because I understand the climate that we’re in — I wanted to make sure that it was affordable for my fans, especially considering everything going on and taking place in the world today. I wanted to create a luxury, but affordable brand.”

Speaking with Us Magazine about the line (which is touted as being “refined,” “risk-taking,” “elegant,” “feminine,” and inclusive of all sizes), the 29-year-old added:

“[SHEIN] allowed me the opportunity to be as involved and as creative as possible. I really just wanted to have this collection represent what Normani stands for, and things that I just naturally gravitate towards and would typically wear day to day. I’m really proud of this collection.”

Excited about the future, the Fifth Harmony alum teased:

“I feel like I’m in such a creative and a sweet spot right now coming off of Dopamine, but also entering a new chapter in my life. In terms of my career, I mean, I don’t want to give too much away, but I’m definitely in the process of creative new things. I’m very excited and I feel more fearless than ever, [and] more grounded.”

‘NORMANI’ is available on SHEIN.com now.