Pharrell Calls on T-Pain to Save R&B: “What the F*** Are You Doing?”

Pharrell Williams believes T-Pain is uniquely equipped to deliver something R&B is currently missing.

Indeed, the hitmaker used a surprise phone call to issue his fellow music maestro with a direct creative challenge and explain why he feels the moment is his to seize.

Full story below…

During a recent livestream, T-Pain answered a call from Pharrell, who skipped the pleasantries and immediately pressed him about his next musical move. He said:

“What the f*** are you doing, man? There’s no one in your way. No one can make R&B that’s missing like you.”

The Virginia native then expanded on his point, making clear that he was not merely asking for another song. He cast T-Pain as an artist capable of reconnecting the genre with an emotional and cultural quality he believes has faded.

“You make it look easy. I feel like you’re the bridge to bringing back R&B to what I feel like it means to Black people. You are the bridge. Ain’t nobody like you, bro. And you got the personality of the youth, where the youth would gravitate towards you.”

T-Pain appeared receptive to the assignment and promised to give the idea serious thought.

“True that. I f*** with that. Let me put my right brain on it, and I’ll reconvene, if you will.”

Watch the clip:

Pharrell wants T-Pain to save R&B pic.twitter.com/6oH0VyR3TT

— Nappy Boy Entertainment (@NappyBoyEnt) August 22, 2026

The praise carries added weight coming from the revered hitmaker, whose decades of work across Pop, Hip-Hop and R&B recently earned him the MOBO Global Songwriter Award.

With T-Pain having celebrated 20 years of hits with his ‘TP20 Tour,’ could a more measured comeback be on the cards? Stay tuned!