Watch: Sean Paul Drops ‘Ginger’ – An AI-Directed Music Video

“Groundbreaking” is just one of the words critics are using to describe the music video for Sean Paul‘s latest single ‘Ginger.’

The dancehall legend dances on the smooth edge of cutting technology by employing AI (artificial intelligence) to direct the clip – a move touted as a “bold fusion” of cinema and science.

Reimagining the GRAMMY-winning superstar in some of Hollywood’s most memorable films from ‘Titanic’ to ‘Indiana Jones,’ ‘Mission Impossible,’ and more, the visual is boundary-pushing to say the least.

“AI is here, and I wanted to do something different,” said Paul. “I think it’s funny to have me in all those different epic films and TV shows as the hero figure. Suggesting that I am the hero for the special ‘ginger’ I am singing to. But literally “Ginger” is just ode to all the spicey ladies out there in the universe. Nuff love every time to all my ladies.”

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