New Video: The Saturdays – ‘Not Giving Up’

For most, the weekend lasts two days. For The Saturdays, though, it’s two years.

The Pop quad have stretched the campaign for their latest album ‘Living For The Weekend’ all the way out, serving up first single ‘What About Us’ in 2012 and the video for new release ‘Not Giving Up’ today.

A dynamo dance-floor jam, the track serves as the fifth cut to be lifted from ‘Living’ and the first since band-member Frankie Sandford gave birth.

With most artists being lucky to release two singles from an album these days, one has to give The Sats’ kudos for pushing on. Was the visual worth it, though? The answer awaits below…

Slick.

Once again, in true Saturdays fashion, there’s next to nothing actually happening here. However, as any a seasoned follower of the group with agree, they’re best when playing it simple. It’s a shame, though, as this kind of gloss paired with a group who could all hit choreography (at the same time) would be killer. Still, solid effort.

On a completely random note, could we please have a moment of silence for the bad chickery showcased by Rochelle:

She seduces the camera like a seasoned diva. Werk!