The Stream Scene: Kendrick Lamar, Lady GaGa, Aston Merrygold & Beyonce

Welcome to The Stream Scene, the TGJ party thrown to celebrate streaming gains made by some of the brightest stars in the Popverse.

Who made their way into the club this time around? Lady Gaga, Kendrick Lamar, Aston Merrygold and Beyonce.

Lamar’s new album ‘DAMN‘ is already on its way to casting a creative shadow of Drake’s hit-stained set ‘Views’.

How so?

The set, which is fronted by the single ‘Humble’, has already been streamed 50 million times and will cross the 200 million mark by the end of the week, making Lamar the first act to do so in the same space of time since Drake.

How much the album is expected to move in pure sales by the end of its first week? Between 275-300k.

Elsewhere, streams and pure sales have lifted Beyonce‘s ‘Hold Up’ to enviable new heights!

Streams garnered by her 2016 release ‘Hold Up’ recently swam past the 90 million spins point recently and, as of today, now sit at the 91,488,539 point.

Pure sales of the song’s parent album ‘Lemonade’ have been just as stellar.

By the end of 2016, the album had moved 1.5 million copies in the United States alone before streaming data pushed its to number over the 2.1 million mark!

Of course, the album’s unique rollout has seen fans opt to purchase the set as a whole instead of picking up its songs individually resulting in a less than stellar run on the Billboard Hot 100 but an epic one on the Billboard 200 where it peaked at #1.

Joining the club this week is the British vocalist Aston Merrygold, formerly of the Urban Pop group JLS.

His new single ‘Precious‘ impacted the net last week and cruises past the 20,000 spins landmark before the unveiling of his first solo studio set and the live shows he has launched to support it.

How ‘Precious’ is faring so far?

Since its arrival on April 12th, it’s been watched for a total of 744 hours and picked up 406 shares.

Will his forthcoming live shows help to push these numbers to higher ground?

Weigh in below!

Last, and never least, is Lady Gaga.

Back in February, the Pop diva rocked the NFL’s Super Bowl Halftime Show with a tame and restrained live serving out of her discography.

How the world responded? Positively.

Proving that the general public is still very much interested in her live shows, her Super Bowl online viewing figure was recently flung into new heights after it was watched 29 million times!

29,598,336 to be exact.

This news will undoubtedly give her diehard fans cause to celebrate after they pushed her new single ‘The Cure’ to #1 on iTunes USA!