Apple Music Exec Denies Rumors Of TIDAL Purchase

Are they? Aren’t they?

Each week brings with it fresh talk of a TIDAL buyout.

A series of potential purchasers have been tied to the struggling Jay Z platform, none more so than rival Apple Music.

Industry whispers have long lingered with word of the tech giant acquiring the service, which Jigga bought for $56 million just last year.

With fresh data revealing small gains but large losses for the company, various sources suggest Apple may gearing up to take a sizeable bite of their distant competition.

Or are they?

Because in a new interview, they claim the situation couldn’t be any more different.

Details below…

Speaking to BuzzFeed News, Apple Music head Jimmy Iovine said of the TIDAL takeover…

“We’re really running our own race. We’re not looking to acquire any streaming services.”

Interesting.

It does make one wonder what will become of the service, which boasts a number of notable co-owners such as Rihanna, Kanye West, Madonna, and Nicki Minaj.

Sure, it’s made strides and currently boasts over 4 million paid subscribers.

Yet, beyond Apple clocking in at 17 million and and Spotify at 40 million, the key point here is that their bases are growing at a rapid rate. One that TIDAL will struggle to ever compete with.

What’s more, with some of TIDAL’s co-owners flirting with Apple (i.e. Alicia Keys performing at their festival and Kanye allegedly dropping his joint LP with Drake there), change of some sort looks to be on the horizon.

Other murmurs carry theories that Spotify could make the buy and establish a new tier to their service featuring TIDAL acts in a “powered by Spotify” capacity. While there’s also been talk of Samsung, who’ve already teamed with Jay and co for Rihanna’s ‘ANTI,’ heavily investing, auto-installing TIDAL across their wide base, and using it as their vehicle to officially re-enter the streaming arena.

Time will tell.