Winning: ‘X Factor’ Star Fleur East Signs With SyCo/Sony Music

Fierce X Factor star Fleur East has ample cause for celebration todat.

For, it has been confirmed that singer has signed a lucrative record deal with Simon Cowell‘s SyCo Entertainment/Sony Music label.

Details below…

East, who placed second on the latest season of the UK show last month, had widely been tipped to win and was deemed a shoo-in for a contract whichever way the wind blew.

And this morning saw the Londoner reveal that to be true on Twitter. Along with the pic below, she announced:

It’s official!!! The hard work starts now!!! pic.twitter.com/dhYb77bREx

— FLEUR EAST (@FleurEast) January 12, 2015

While it’s an exciting time for the star, whose popularity on the show exploded when she performed a then-unknown ‘Uptown Funk’ by Bruno Mars, it’s titillating time for the British industry.

Not since Alexandra Burke’s win in 2008 has there been such a buzz for an “Urban” female talent. Add to that the guarantee of a major push (Cowell mentored her and has been super vocal about his desire for her to succeed) and the climate feels oh so electrifying.

Needless to say, we can’t wait!

Wonder what the hype is about? Watch East in action below…

While not “perfect”, it’s the raw potential here that has us salivating.