Having steered the careers of Destiny’s Child, Beyonce, and Solange, Mathew Knowles has an undeniable Midas touch.

Fittingly, then, the music industry maestro has been announced as one of the first keynote speakers on the line-up of the XP Music Futures 2022 conference.

Full story below…

Set to take place November 28-30 in Riyadh, the event forms part of a dynamic drive to amplify the music ecosystem in the MENA (Middle East North Africa) region.

Alongside Knowles, other speakers on the bill include Lil Eazy, Amy Thomson, Hardwell, and Elyanna.

Comprised of workshops, panel discussions, networking opportunities, and an array of exciting nightlife activations, this year’s installment of XP Music Futures is expanding the scope of what’s possible for music industry professionals from all spheres.

Anchored by notable names from across the globe, the conference functions as a powerful platform to spotlight and elevate talent within the region – while also serving as a meeting point for collaboration.

Speaking on what will be an unmissable edition of the conference, Nada Alhelabi, Director of XP Music Conference said in a statement:

“We are thrilled to be able to bring the greatest minds from the international music industry together to connect with XP Music Future’s community. For a second year running, we will discuss and gain mission-critical insight into the opportunities and challenges of accelerating the regional creative music scene we have today.”

XP Music Futures takes place in Riyadh ahead of the seismic SOUNDSTORM festival – which takes place December 1 – 3 and is being headlined by Bruno Mars, Post Malone, and DJ Khaled. Click here for ticket info.

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