People were willing to move on from the Rihanna incident but he continued to showing his a** time and time again and that is what turns people off him. Yes, he's the most popular male R&B artist this decade but I feel like Drake, Justin Bieber and The Weeknd are quickly swerving into his lane even though they have artistic differences (Bieber is a clone of him though). Basically, he could have right up there with them as the second-tier of top sellers in today's industry with Adele and Taylor at the pinnacle. I don't know if it's too late but it's very possible that the window of opportunity for him to have truly transcended the way his R&B/Pop predecessors (Usher, Bey and Justin Timberlake) did during the first decade of their careers may now be closed.