Why did Baywatch end up backwash?

The straight truth? No chaser? Check out my Open Letter To Megan Colligan on Tinseltown Takedown where I serve it up to the President of Domestic Marketing. And no, this just isn't to plug my site and it's not a hatchet job, either. It's the facts that the studio doesn't want to own up to, but any other studio with a 70's/80's TV reboot in the pipeline would benefit from