In reply to Weezy Tha Goat.

It is not really about the "winner" at all. It is a show that the network gets big sponsors for. Most of the times it is some of the non-winners that have long lasting careers on shows like these (Beyonce, Britney, Justin Timberlake, Christina Aguilera, Usher, Aaliyah, etc.) all went on Star Search and lost and got record deals later on.