How is this line flopping? It's high end athletic wear and is actually doing VERY well. Check the numbers idiots. Countless celebrities including YOUR FAVE are all seen in it and its being sold at every high end retailer. It's taken over the demographic which was currently being slayed by LuLu Lemon. They even made a statement says IVY PARK has become their biggest competitor. If you don't know about fashion don't speak on it.