In reply to Caleb.

Ciara was signed to Jive (same label) and brought in 'crunk and b' with her Goodies sound that blew up. The problem was Nivea had her Lil Jon record 'Okay' ready to go in 2003 before Ciara was ever a thing. Jive pushed Nivea's album back to 2005 due to Ciara's success with the sound Nivea had first. Of course they could have coexisted but Jive made Ciara the priority and completely abandoned Nivea.