Celebrity names don't fill theater seats anymore, hence why Chris Hemsworth's, who plays Thor in the Avengers, MIB International bombed. It's about the project name now. People are only going to see Lion King because of nostalgia, nothing more, nothing less. Just like it wasn't Will Smith that gave Aladdin its big opening, it was nostalgia. Same thing with Star Wars, Game of Thrones, Marvel etc its the collective brand people want to see not the actors and or directors.