Barack and Michelle Obama have teamed up with Spotify to produce a wide range of informative podcasts.
Good news below…
The couple ran by the country for eight years and are now enjoying their lives as private citizens. Keen to enrich the lives of their fans, the political superstars have teamed up with Spotify to create a series of podcasts via Higher Ground Podcasts.
Spotify explained…
We’ve always believed in the value of entertaining, thought-provoking conversation. It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think, and, hopefully, bring us all a little closer together.
Michelle feels the same way…
We’re thrilled to have the opportunity to amplify voices that are too often ignored or silenced altogether, and through Spotify, we can share those stories with the world. Our hope is that through compelling, inspirational storytelling, Higher Ground Audio will not only produce engaging podcasts, but help people connect emotionally and open up their minds — and their hearts.
Variety adds…
Spotify expects to invest $400 million-$500 million in podcasting. That includes the acquisition of two podcasting companies — producer Gimlet Media and services provider Anchor FM Inc. — for around $337 million.