‘Basketball Wives‘ royal Evelyn Lozada made headlines earlier this month when she claimed that her feud with co-star OG Chijindu was to blame for the erosion of an endorsement deal she was close to signing.
The deal fell through after the brand learned that Lozada posted an image of a monkey following a Instagram message directed at Ms. Chijindu who is an African woman.
Since then, her message (and the allegedly racist and featurist language she used to berate Chijindu and co-star Cece Gutierrez on camera) has seen thousands take to Twitter to declare that they will pull their support for any company which aligns itself with her.
The latest company who will soon be forced to choose between its profits and relationship with the TV star?
Khloe Kardashian’s.
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Lozada and her daughter are longtime friends and models of and for Kardashian’s ‘Good American’ clothing company and celebrated the union with an image they hoped would help the brand shift some of its new clothing.
Alas, it outed ‘American’ as one of the companies who have chosen to stay in business with her much to the horror of consumers who have been urging them to part ways with her for over a year.
Why?
Messages threatening to boycott Evelyn-affiliated brands like ‘Good’ intensified this week…all vowing to stand against racism by giving anything she tries to sell the general public the coldest of shoulders.
‘American’ is yet to respond.