It’ll take more than the Coronavirus to stop Issa Rae’s new movie from reaching audiences.
Full story below.
The movie was supposed to impact the world as a big screen release but found its release plan shattered by the Coronavirus.
Now it is head to Netflix!
That’s right.
In order to protect the movie from the virus Paramount is working with the streaming service to deliver the movie to its audience in a way which yields fruitful returns for both parties.
‘Deadline’ explains…
Paramount has done deals with Netflix before in the past. Bad Robot’s The Cloverfield Paradox skipped a theatrical release and went straight to Netflix with surprise debut following The Super Bowl in 2018. Netflix had foreign, while Paramount handled domestic on the Natalie Portman sci-fi movie Annihilation. Also, Netflix had foreign on New Line’s Rebel Wilson movie Isn’t It Romantic, while Warners gave that a theatrical release.
A due date is yet to be set.
I read yesterday it will release on April 10th on Netflix
April 3rd*
Good move! It would have flopped at theaters anyway.
Makes sense. Especially considering everyone is quarantined and have plenty time to watch Netflix plus this wasn’t going to do well in theaters.
Due date please! Wanted to see that at the theatre…