In reply to Ugghh.

I spend my energy to stopping black people with mentalities like yours by teaching them realities of white supremacy and racism. Black people do not need fake support. Sephora is also participating in fake support by dedicating 15% of its shop shelves to black beauty brands. Now on the surface this all sounds great and inclusive. But what once you scratch the surface you see the millions that black people spend in the beauty industry is not in proportion to the support and visibility black owned brands get from places like Sephora. Sephora is happy to give you a little 15% which is chump change compared to the millions of revenue they will continue to get from black customers. And you think that fake support is beneficial? You’re just happy with being given something to shut you up. Sorry that’s not good enough.