Despite boasting historic wins and many-a-memorable moment during the February 28 broadcast of the 78th Annual Golden Globes, Sunday’s Tina Fey and Amy Poehler-hosted telecast drew in its lowest NBC ratings to date.
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Viewership = 6.9 million
Netting an average audience of 6.9 million viewers on NBC, the figure ranks as the lowest viewership tally the Globes’ have drawn in their 27-year history of airing on the network.
“Compared to last year, the 2021 edition marks around a 62 percent decline from the January 2020 telecast, which drew 18.3 million viewers and a 4.7 rating in the 18-49 demographic.
Despite pulling in small audience numbers, Golden Globe statuettes went to several big-name, surprising contenders during the broadcast, including The United States vs. Billie Holiday star Andra Day, who pulled off a shocking upset for Best Actress — Drama (and became the category’s first Black winner in 35 years). Nomadland helmer Chloé Zhao further made history as the first Asian woman to win Best Director, while her movie became the first Best Picture — Drama winner to be directed by a woman in Globes history.”
Click here to see the full list of winners.